Internet of Behaviour: Evolving Personalisation

The year 2021 welcomed the newest member of the tech acronym — Internet of Behaviors or IoB. It focuses on capturing, processing, and analyzing the “digital dust” of people’s daily lives. By 2023, about 40% of people will have tracked their behavior via the Internet of Behavior globally. Here’s a breakdown of what IoB actually is and how it operates.

Sources:
  1. “The Internet of Behavior: What is it and how concerned should we be?” July 24, 2021, Solve.
  2. “What is the Internet of Behaviour (IoB) and why is it the future?”, February 17, 2021, Softtek.
  3. “Behavioral Internet, IoB, the evolution of personalization”, April 27, 2021, Ignasi Sayol.
  4. “What Is the Internet of Behavior (IoB)?”, July 19, 2021, IoT For All.
  5. “A Guide- What Is the Internet of Behaviors?” May 17, 2021, Tech Funnel.

A transcript of the infographic is available here.


Credits:
Saloni Mishra